What is a Virtual Brand?

Virtual Brand is a restaurant that only exists online and on the delivery platforms. A brick & mortar restaurant can have multiple virtual brands.

  • We create custom Virtual Brands for restaurants using their existing menu & ingredients – never pre-packaged brands.

For example, if a restaurant is known for its pizza but also offers sandwiches and burgers, we are be able to create at least 3 separate Virtual Brands: a pizzeria, a sandwich shop, and a burger spot.

By breaking the menu down into separate segments and creating an individual virtual brand for each one, we are able to increase restaurant's order amount, customer base and overall reachability on the delivery platforms, attracting more hungry customers. 

  • Having separate virtual storefronts is a powerful revenue stream.

With Virtual Brands, not only will we enhance your online presence on the delivery platforms, but you will also show up for specific searches, get more orders and increase your overall profit – all without having to change your core restaurant business. 

We take care of everything – from building the menus, setting you up on the delivery platforms, providing ongoing marketing and promotional opportunities, to continuous support from our team – while you focus on the food.

  • We are able to guide your restaurant to success with collected information and search data about your food, brand, strengths, and service gaps.

  • We break your menu into separate segments and create customized Virtual Brands for each food category you offer. That way you can experiment with new menu items or promote old favorites.

  • Based on curated menu segments, we finalize design and online presence for each of your new Virtual Brands.

  • With collected data and finalized branding, we are able to seamlessly integrate your new Virtual Brands onto delivery platforms with items your community is searching for.

  • You love to cook – we love to market. We use community trends and market analysis to create weekly promotions for your Virtual Brands, while you focus on the food.

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