Whether you’re a new business owner or a veteran restauranteur, you undoubtedly understand the importance of quality promotion. The fastest way to boost your profits is to bring more hungry customers to your door. Now that much of the restaurant industry has moved online, you may be wondering how to attract more customers to your business. Read on for our top marketing tips.
Step 1: Decide What Your Ideal Diner Looks Like
The first step to knowing what customers want is learning who they are. If you’re based in a college town, for example, you’re probably feeding hordes of university students. Their priorities may include affordable food, large portions, and restaurants that stay open late into the night.
That looks very different from the needs of patrons in a suburban area, who prefer family-friendly menu items and atmosphere, specialty kid’s meals, and hassle-free order customization (for their picky eaters).
Unless you create multiple ghost kitchens, your restaurant can’t be all things to all people, so dialing in your audience’s preferences is key. That way, you can come up with marketing ideas that resonate with your customers.
Step 2: Get Online
While old-school promoters used to get by with coupons and senior discounts, times have definitely changed. These days, bringing your business online is the quickest way to reach new people and increase your profitability.
Platforms like Uber Eats, Postmates, and Grubhub offer easy-to-incorporate tools to add pickup and delivery to your restaurant’s capabilities. As we’ve previously discussed, these apps are used by millions of Americans. They’re great for incentivizing customers to try a new restaurant (yours!).
You can even create several different ghost kitchens with The On Demand Company to take advantage of market segmentation and curated menus. That part’s too in-depth to explain here – contact us to learn more.
Step 3: Design Campaigns Tailored to Your Audience
Now that you’ve got your demographics and digital presence figured out, it’s time to market. Running ads online may seem intimidating, but the good news is that you don’t have to do them yourself. Working with an all-in-one vendor like The On Demand Company is a great way for customers to find your virtual presence through online ads.
Step 4: Take Advantage of In-App Promotions
Many delivery apps, like Uber Eats, offer the chance to run promotions. These in-app offerings are customizable, so you can choose the deals you want to provide. They’ll often allow your restaurant to show up in the “Latest Deals,” “Special Offers,” or “Featured” categories, depending on the app. This tactic can also boost the basket size of customers shopping at your business by encouraging them to reach a specific order threshold.
No matter which promotion you offer, this technique will enable you to stand apart from other restaurants in your area. Unsure of where to start or whether this is for you? We can guide you through the process and assist you in organically ranking without running promos, maximizing your profit.
Step 5: Make a Good Impression
All of the techniques above are irrelevant if your customer doesn’t have a good experience. When food slides around in transit, arrives cold, or isn’t tasty, it’s unlikely that your diner will order again. On the other hand, happy customers are your best asset for marketing. They’ll become regulars, advocate for your business, and tell their friends. You never know when one typical lunch order will arrive at the desk of an event planner in need of a caterer, or a C-suite executive looking to plan a celebratory dinner.
Put your best food forward by remembering these tips:
- Limit your menu to tasty dishes that are quick to make.
- Optimize your restaurant for efficient delivery and pickup.
- Package your food in containers that retain heat and travel well.
- Train your staff to prioritize orders as they are received.
- Include little extras like utensils, candies, or desserts.
Grow Your Business with The On Demand Company
We started The On Demand Company to benefit restauranteurs like you. It’s our mission to bring brands online (and to help them thrive). If you’d like to learn how we can increase your delivery sales by 200%, submit a no-obligation contact form. Let’s get cooking!